Case Study 2Mirkat Impact Foundation
Experiential & Mission-Driven Marketing
Role: Founder & Marketing Lead
Focus: Event promotion, community engagement, mission storytelling
This work highlights my ability to communicate sensitive, high-impact missions with clarity and care. Through Mirkat Impact, I led marketing and experiential efforts that translated mental health advocacy into accessible, community-centered experiences, while balancing awareness, trust, and participation.
Blog Graphics
Product Curation & Vending
Apparel Designs
Community Outreach
Educational content
Product Promotion
Donation Promo
Event Promo
One-Pager
01
100 attendees at the Suicide Prevention Walk
02
Increased community trust and participation in mental health initiatives
03
Successful execution of Lunch & Legacy, expanding the organization’s presence within schools
Impact & Results
I approached marketing for Mirkat Impact holistically, focusing on organizational alignment and experience design rather than isolated campaigns. This included:
Translating the organization’s mission into clear, compassionate messaging that could be used consistently across programs and events.
Designing experiential initiatives that allowed the community to engage with the mission in tangible, supportive ways.
Ensuring visual and messaging consistency across digital, in-person, and partner-facing materials
The Challenge
Marketing for a nonprofit organization centered on mental health and at-risk youth presents a unique challenge. The work requires balancing sensitivity with clarity, urgency with care, and awareness with trust. The challenge wasn’t promoting a single event; it was creating cohesive marketing across the organization that honored the mission while encouraging participation from diverse audiences.
The Strategy
These efforts strengthened Mirkat Impact’s ability to connect with the community and mobilize support. Outcomes included: