Case Study 3Black Crowned Events
Event Marketing & Brand Experience
Role: Founder & Event Marketing Lead
Focus: Event promotion, brand consistency, audience engagement
Black Crowned Events allowed me to blend strategy and creativity through live experiences. My role focused on ensuring each event was clearly communicated, visually cohesive, and aligned with the brand’s values before, during, and after the experience.
Entertainment
Photo Area
Themed Setups
Handcrafted Creations
Professional Events
Prom
Creative Events (Open Mic)
Fundraisers
Handcrafted Creation
Community Events
Creative Events
Suicide Prevention Walk
Event Promo
Email/Form Banner
Event Promo
Event Promo
Event Promo
Magazine
01
Designing promotional materials that clearly communicated the value and tone of each event
02
Maintaining consistent branding across digital and in-person materials
03
Supporting audience engagement through timely, intentional communication
Impact & Results
Through consistent visual storytelling and aligned messaging, Black Crowned Events established a recognizable presence and delivered experiences that felt intentional and memorable for attendees.
The Challenge
Event marketing requires more than promotion; it requires alignment. The challenge was ensuring that each event’s visuals, messaging, and experience communicated value clearly while maintaining brand consistency across multiple touchpoints.
The Strategy
I focused on clarity and cohesion by: