Case Study 1Multifaceted Collective
Community Growth & Engagement Strategy
Role: Founder & Marketing Lead
Focus: Community building, messaging clarity, experiential engagement
This work reflects how I approach marketing at its core: translating vision into clarity, prioritizing relationships over noise, and building systems that support sustainable, values-aligned growth. The success of the Multifaceted Collective reinforced my belief that community grows strongest when people understand the purpose and feel invited into it.
Event Promotion
Social Posts
Book Club List
Event Promo
LinkedIn Banner
Podcast Cover
Youtube Thumbnails
Email Banners
Apparel Designs
01
Clearly articulating the mission & vision of the collective
02
Designing experiences that encouraged connection and repeat engagement
03
Consistent Communication across platforms to build trust and recognition
Impact & Results
The Collective evolved into a space where members felt seen, supported, and motivated to stay involved. In addition, the Collective:
Grew the community from 2 members to 52 members in 2025
Increased consistency in engagement and event participation
Built a foundation of trust and alignment that supported organic growth through word-of-mouth and referrals
The Challenge
When I began building the Multifaceted Collective, the vision was clear, but the community itself was still in its earliest stage—starting with just two members. The challenge wasn’t simply growth; it was creating a space that felt intentional, aligned, and worth showing up for consistently. I needed to translate a broad, purpose-driven vision into messaging, experiences, and touchpoints that resonated with the right people.
The Strategy
I approached growth through clarity and relationship-building rather than volume. My goal was to ensure that every interaction reinforced why the community existed and who it was for. Instead of focusing solely on reach, I centered the strategy on: