Case Study 4Selected Creative Work & Brand Contributions
Cross-Functional Marketing Execution
Role: Marketing & Creative Contributor
Focus: Multi-channel execution, brand alignment, operational support
This body of work reflects my ability to support marketing initiatives across multiple channels and organizational needs. My contributions span visual design, digital communications, event support, and operational marketing working within established brand guidelines while maintaining clarity and consistency across platforms.
Your Goal Concierge Operations
Event Posters
Anthology Landing Page
Consulting Firm Presentation
Internship SOP
Event Space Rental Promo
Event Space Rental Promo
Event Promo
Black History Month Campaign
Maven's Meet Website
Your Goal Concierge Website
Be Victorieus Foundation Website & Conference Support
Email, Blog, Google Analytics, & Website Support
AMOpportunities Email Marketing
01
Aligning creative assets with broader campaign and organizational goals
02
Designing visuals that support clarity, usability, and audience engagement across channels
03
Supporting operational marketing needs to ensure smooth execution across teams and initiatives
The Challenge
When contributing to larger organizations, my focus is on translating brand goals into clear, visually aligned assets that support campaign visibility and audience engagement. Each design is created with intention balancing creativity with brand consistency.
The Strategy
Rather than treating creative work as isolated deliverables, I approach cross-functional marketing with a systems mindset. My goal is to ensure that each asset, whether for a website, email campaign, conference, or event, supports a cohesive brand narrative and reduces friction for the end user. This approach includes: